Digital Marketing Company in Delhi vs Freelancers: Which One is Better?

 

Whether you have a service-based company or you sell products, your brand’s online presence tells you how far you can go in the long run. For this, you must have considered either a digital marketing company in Delhi or hiring a freelancer. But which option is the best for your business growth depends on several factors.

Some businesses consider hiring a freelancer in Delhi because it is a cheaper and easier option, but are they profitable for the long-term growth?

In this blog, we will break down the key differences to let you know why a digital marketing company in Delhi is your best bet.

Digital Marketing Agency Vs. Freelancers

Both the options, either hiring a digital marketing agency in Delhi or a freelancer, have their own advantages. The one you will choose depends on your business goals, budget, and growth plans.

Advantages of Hiring a Digital Marketing Agency

Here are the reasons you should choose a professional digital marketing firm for your business:

Complete growth solution

A professional online marketing firm offers a wide range of services under one roof. This includes content creation, SEO, PPC, social media marketing, website design, and more. Moreover, each part of the process is handled by a different expert in the team, which gives clients/customers a seamless experience.

Expert team

Unlike a freelancer, a digital marketing agency in India has a team of professional experts. A qualified team of experts collectively looks into different parts of the web design and development process. You get a team to manage and maintain your website, which includes SEO specialists, graphic designers, web developers, social media strategists, Copywriters, and analysts.

Reliable process and reporting

When you book a professional agency, you get reliable work as they have a systematic process. They get you to sign a contract, which includes the services and support you will get until the completion of the project or beyond.  They have a proper system with an accounts manager and backup support to ensure work continues without disruption, even when someone leaves or is unavailable.

Tools and technologies

One of the top advantages of hiring a digital marketing agency in Delhi is that they use premium tools and technologies. With them, you get access to such premium full-stack professional-grade tools without paying extra.

Local market expertise

Professional agencies have a team of experts. They understand the market well and the behaviour of the local audience. They run the campaigns considering the local user requirements, keeping the content tone with local language preferences.

Disadvantages of Hiring a Digital Marketing Firm

·        Higher cost: Digital marketing services offered by a professional firm are more expensive than a freelancer. Due to this, it is quite difficult for a new startup business to book an online marketing company. But if you are a large or medium-sized business, you can use their service for the growth of your business.

·        Less flexible: With an agency, you will feel less flexible, especially if you have a small project. Professional firms are often busy with big clients and businesses delivering comprehensive business growth solutions. Hence, they may not be able to look over your small project frequently. You will have to wait for their dates or schedules to get anything changed on your website or updates.

Advantages of Hiring a Freelancer

Top reasons to consider working with a freelancer for your business:

Low cost

One of the best advantages of hiring a freelance digital marketer in Delhi is that they are cost-effective. Hiring them is suitable for startups or businesses with low budgets. If you think you cannot invest more initially, you can go with a freelancer.

Flexibility

Another advantage is the flexibility you get. You don’t have to wait long to connect with the developer or designer, even for a minor change. There is no formal process, like a digital marketing company, of contacting experts one by one to make any changes to your website. The freelancer is easily approachable and provides quick fixes for any issues or changes.

Direct communication

Whether you have doubts, concerns, or creative ideas, you don’t need to follow a systematic process to connect with the marketer. Your freelancer is your direct marketer. So, you can contact him/her directly.

Disadvantages of Hiring a Freelancer

·        Limited skills: Freelancers usually specialize in one or two digital marketing services. They will either provide web design and development services in Delhi or SEO services.

·        Lack of backup: If the freelancer is unavailable for any reason, you won’t get a backup, as they do not work in a team but individually. Due to this, your campaign may pause or suffer delays.

·        Difficult to manage large campaigns: Freelancers may not be able to handle or manage large and complex campaigns because they involve ongoing optimization, multiple platforms, performance tracking, etc.

Reasons Why a Digital Marketing Agency is Best for You

Factors	Agency	Freelancer
Services	Comprehensive	Limited
Skill Depth	Team of specialists	Individual skills
Cost	Higher	Low
Tools	Advanced	Basic
Reliability	100%	Depends on the individual
Long-term ROI	High	Low
Accountability	Yes	Maybe

 

Final Thoughts

A freelancer digital marketer may seem affordable and easy to approach, but for the long-term success of your business, you must consider hiring a professional digital marketing agency in Delhi. If you are serious about developing a robust internet presence, business growth, measurable ROI, and brand visibility, then contact us. We are one of the leading digital marketing agencies in Delhi, then have successfully helped thousands of businesses by delivering complete business growth solutions in the digital era.